Creative direction and strategic support for wellness brands, retreat spaces, and the coaches, healers, and creatives building something real.
Book Your Session Let’s TalkSometimes that’s one person in a session. Sometimes it’s a brand, a retreat, or a festival that knows exactly what it is and can’t quite say it out loud yet.
It’s the same work at a different scale: find the true sound of the thing, then build what it takes for that sound to be heard.
I opened and operated Pure Flow Yoga in Koh Phangan for eight years, and what I learned there, I’ve brought into every collaboration since. I know what it takes to run a space, hold a container, hire the right people, and create experiences that guests remember for years. I’ve done this at scale, across multiple venues and festivals.
Whether I’m shaping your retreat programming, producing your events, building your content strategy, or simply thinking alongside you as a clear-eyed creative partner: you’re working with someone who’s been in every room this work requires.
Producer, creative director, retreat center founder, event maker, content strategist. All of it in the wellness world. All of it real.
Luxe Magazine Award
Finding the voice, then building the visibility. It might be one of these, or several woven together.
The clarity underneath everything else: who you are, who it is for, and the words that carry it.

Blog strategy, content commissioning, podcast production including the Bali Spirit Festival podcast, website direction, and the clear creative voice your brand needs to reach the right people.

The big picture partner who understands your world, your audience, and what it takes to translate a vision into something real.

For founders and leaders who need a clear-eyed thought partner: someone who has built something real in this space and can help you think.
Online and in person. A retreat, a festival, a stage, a page: the places your work is actually felt.

Retreat design, teacher lineups, workshop sequences, and the creative vision that makes an experience feel cohesive and alive.

From intimate sacred gatherings to 200+ person festivals: logistics, coordination, production, and the intangible something that makes it land.

Hiring, briefing, scheduling, and holding a team of facilitators and teachers, from the inside out.
So many wellness businesses get a beautiful strategy… and then nothing gets built. That’s the part I love doing with you.
I bring every good tool I’ve got to the building, AI included, so the doing goes faster than you’d expect. You always work with me, and the voice stays yours. Your hours just go a lot further.
One person who holds the vision and gets it built.
Certified Level 13, AI Operations Architect
In September 2026 I was certified at Level 13, AI Operations Architect, by Masterminds HQ, after three months in their AI business mastermind. I started at Level 4. What I’m proudest of is what the systems are doing rather than how clever they are: website sales in the three months to September were 3.2 times the three months before, and the helpers that got me there now run on their own.
Each one different. Each one an honour.






Some clients are retreat centers and festivals. Some are one person with a big vision and a business that needs a bit of structure.
The inFlow Mastermind is a small group cohort for leaders, creatives, and teachers building their business, looking for level-up support, momentum, and inspiration to uplift their projects. We come together to share what you are working on, where you are, and what support you need, and I give laser coaching and hot-seat coaching to help you move it forward. Want dedicated 1:1 support instead? Private mentorship is also available.
Book a Discovery CallOr DM me to ask about the next one, or read more about private mentorship.
“Just wanted to say a BIG thank you for today. Felt a big weight was lifted off my chest, and felt joyful throughout the day.”
Elyssa, Lebanon
“Working 1:1 with Francie was a blessing. It allowed me to deepen my knowledge and made me a lot more confident. Francie has a great combination of being extremely knowledgeable and being able to teach and convey different points, making them practical and easy to understand. She also cares deeply about the people she works with. Highly recommend.”
Matt, Mindfulness Coach, USA
“Francie gave me profound and practical advice on ways to move into the online realm: how to promote yourself, how to promote your business, and working through a lot of the challenges that come up. She has a clear vision to see what is going on and what needs to move. She takes notes during the session, and those notes are an incredible resource to refer back to. Highly recommend sessions with Francie.”
Nolita Ananda, Yoga Teacher & Beauty Spa Therapist
“Your clarity, your enthusiasm, your knowledge, your belief in what I do, your inspiration has been so helpful to get me to move forward through the maze of things I am resistant to: the tech, the online mountains of it all. Your combination of coaching, friendship, and willingness to sit and help and show me how to do things has really helped me move through a lot of overwhelm and the feeling of not knowing where to start. Somehow, through your guidance, I have been able to move things forward in a way that feels manageable and tangibly effective. Thank you.”
Simone MacKay, Somah Journeys
It always starts with a conversation.
Hours include calls, planning, reviews, written feedback, research, building and async communication, with office hours Monday to Friday. For the 3-Month Retainer, we agree the scope together on our first call. Extra support is $150 an hour.
I’d love to hear what you’re dreaming up.
Let’s Talk